Manager, Revenue Operations
Manager, Revenue Operations
Location: Miami, FL
Reports to: Director of Sales Operations
Department: GTM Operations
About the Role
The Manager, Revenue Operations owns the operations behind eMed's top-of-funnel motion end to end — marketing operations, lead lifecycle and routing, campaign-to-pipeline visibility, and channel/partner referral deal operations. Today these motions have no dedicated operational owner; this role builds that home. You will define and govern how a lead moves from first touch to qualified opportunity, ensure partner and referral deals flow through Salesforce reliably and without double-counting, and give GTM leadership trustworthy visibility into what's driving pipeline. This is a builder's seat: the processes, routing rules, and attribution frameworks you establish will become how eMed's funnel runs at scale.
Key Responsibilities
1. Strategic Planning & Process Optimization
- Own core sales process standards: opportunity hygiene, stage definitions and exit criteria, required fields, and pipeline governance across pods and segments.
- Analyze market data to build equitable sales area responsibilities and recommend new incentive compensation plans that align with company revenue targets.
- Run the operational cadence behind pipeline reviews and forecasting, partnering with the Data & Analytics Analyst on the reporting that powers them.
2. Top-of-Funnel Operations (Build-Out Mandate)
- Stand up eMed's top-of-funnel operations end to end: lead capture, enrichment, scoring, routing, SLAs, and conversion to opportunity.
- Partner with Marketing to operationalize campaigns with clean source/attribution data, and build campaign-to-pipeline visibility for GTM leadership.
- Own channel and partner referral operations — from referral intake through Salesforce opportunity creation and attribution — establishing a single source of truth and eliminating double-counting risk in leadership reporting.
3. Policy & Rules of Engagement
- Author and maintain the Revenue Operations policy guide — the single documented source for lead ownership, routing logic, rules of engagement, referral attribution, sales crediting, and SLA standards — and keep it current as processes evolve.
- Arbitrate exceptions and ownership disputes against documented policy, and drive adoption of policy changes across the field.
4. Cross-Functional Alignment & Continuous Improvement
- Serve as the operational bridge between direct sales pods, BDRs, Marketing, Channel, Sales, and CS — ensuring every team runs a common, documented process.
- Maintain revenue data hygiene standards (duplicates, sources, close dates, amounts) in partnership with the SalesForce team.
- Measure funnel and process health (conversion, velocity, coverage, source mix) and recommend improvements grounded in data.
Qualifications
- 5+ years in revenue operations, marketing operations, or sales operations, with direct ownership of lead management and/or channel operations; B2B healthcare, benefits, or digital health experience preferred.
- Deep, hands-on Salesforce fluency: lead/opportunity objects, routing and assignment, campaigns, reports, and dashboards.
- Experience with marketing automation platforms and lead-routing/enrichment tooling.
- Proven ability to build process where none exists — and to drive adoption across sales, marketing, and partner teams.
- Strong analytical skills; comfortable defining funnel metrics and building the reporting to track them.
- Exceptional organization and communication skills; able to translate operational detail for executive audiences.
- Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).
Why Join eMed
At eMed, we're redefining how care is delivered — empowering clients and partners with technology, access, and data. You'll join a collaborative, fast-moving team shaping the future of digital health partnerships — and helping businesses make healthcare more accessible, affordable, and effective. This is a foundational hire on a growing Sales Operations team: the funnel you build is the funnel eMed scales on.